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Celmedia launches Discoverer

01/01/2016

Celmedia launches Discoverer, a tool that will help in customer management at the point of sale. This new system allows collecting information on the behavior of people and also communicating with customers at the point of sale. The Ghost Module works at any location or point of interest, without the need for visitors to connect to the Wi-Fi network or download an application. The hardware captures the signal from mobile devices, identifying them individually by assigning them a unique ID. With the Ghost Module you can measure traffic by zones, time of permanence, impact of marketing events, identify new or recurring visitors and segment visitors by profiles. Through the Dashboard of this module will also be able to know the days and hours of greater flow of people. The Push Module integrates the offline behavior of visitors with the use of their mobile devices through Apps or through the Web. With this module you will be able to know who is the detected person, integrating it with the information entered by the visitor to the App. The Push Module works in conjunction with the APP and / or client systems, integrating the offline data obtained with the information captured by The App: name, mail, phone number, etc. In this way the identified teams will receive push messages of promotions or marketing activities on their cell phones.

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